Yesterday, Pepsi released an advertisement featuring Kendall Jenner as the “woke” model who “united” two sides of a protest with just a flip of a wig and a crack of a soda can. The ad’s climax sees Jenner strut to the front line of protest, hand over a can of Pepsi to an officer and set off roaring approval from protesters and police alike.
mmediately after, social media (most notably Twitter) condemned the ad for trivializing protest movements and appropriating powerful imagery of past riots against police brutality — all for the sake of profit.
The torrid public criticism caused Pepsi to pull the ad completely and issue the following statement:
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout.”
Here are some Twitter responses, which includes one from Martin Luther King Jr’s daughter, on the matter: