If you have a previous-generation GoPro camera and it’s collecting dust somewhere because you lost interest in it or would rather have one that’s more capable, GoPro has now come out with the perfect solution for you. The company today announced the launch of a new trade-up program which will encourage existing customers to part with their GoPros and purchase a new one from the company.
This is yet another way for GoPro to generate more revenue from its products by offering an incentive to existing customers to spend money once again on its action cameras.
It’s public knowledge that things haven’t exactly been rosy for GoPro. The company lost $373 million last year and even had to deal with the Karma drone recall which it had to do merely weeks after its first drone was released.
GoPro owners can take advantage of this trade-up program to trade their old Hero action cameras – from Hero 1 to Hero 4 – and get $100 discount on the Hero 5 Black or $50 off the Hero 5 Session.
Full instructions on how to take advantage of this program are available on GoPro’s website. Once the company receives the customer’s old camera, it will send them the new one that they picked out and recycle the old one.
The GoPro trade-up program is valid for a limited time only from today through May 11th, 2017. It’s only open for customers based in the United States.